譯者注：類似新聞在上周已經(jīng)從哈伯納斯公司官網(wǎng)摘譯刊登，本次文章參考《雪茄愛(ài)好者》雜志的網(wǎng)站新聞。

正文：這一次哈伯納斯公司發(fā)布重大新聞時(shí)，既沒(méi)有召開(kāi)新聞發(fā)布會(huì)，也沒(méi)有舉辦網(wǎng)絡(luò)發(fā)布，只是發(fā)布了一份新聞稿。據(jù)稱，古巴哈伯納斯公司2021年的銷售額超過(guò)了5億元，創(chuàng)下了歷史紀(jì)錄。

根據(jù)新聞稿，哈伯納斯公司去年銷售收入達(dá)到了創(chuàng)紀(jì)錄的5.68億美元，比2020年增長(zhǎng)了15%。

公司聯(lián)合總裁伊諾森特·努涅斯·布蘭科（ Inocente Nú?ez Blanco）、路易斯·桑切斯·哈金迪（Luis Sánchez-Harguindey）表示，雖然新冠病毒還在持續(xù)，但是2021年的經(jīng)營(yíng)結(jié)果反映我們的道路非常穩(wěn)健。去年，我們?cè)谌虻貐^(qū)實(shí)現(xiàn)了銷售優(yōu)質(zhì)雪茄超5億美元，創(chuàng)下了歷史紀(jì)錄，證明了我們的業(yè)務(wù)的巨大潛力。

目前西班牙是古巴手工雪茄的第一大消費(fèi)市場(chǎng)。2020年，中國(guó)（含香港）曾經(jīng)短暫排名第一。2019年，西班牙還是古巴雪茄的最大消費(fèi)國(guó)。2021年西班牙重新成為第一。中國(guó)排名第二。隨后的是德國(guó)、法國(guó)、瑞士。

如果按照大洲來(lái)劃分，哈伯納斯公司的最大市場(chǎng)是歐洲，占了2021年?duì)I業(yè)收入的59%。亞太地區(qū)占16%，中南美洲占14%，非洲和中東地區(qū)占11%。

由于長(zhǎng)達(dá)60年的貿(mào)易禁運(yùn)，目前美國(guó)沒(méi)有進(jìn)口古巴雪茄，而美國(guó)市場(chǎng)是全球最大的手工雪茄消費(fèi)市場(chǎng)。

在零售業(yè)務(wù)方面，哈伯納斯公司表示，旗下160家哈瓦那之家和20家高希霸氛圍店的收入增長(zhǎng)了3%，而1217家哈瓦那專家店和2465家哈瓦那之角零售店的銷售額增長(zhǎng)了7%。

創(chuàng)下新的銷售業(yè)績(jī)紀(jì)錄的大背景是古巴雪茄全面漲價(jià)以及整個(gè)世界大多數(shù)零售門店缺貨。2022年每個(gè)國(guó)家和地區(qū)的古巴手工雪茄都在漲價(jià)，尤其是高希霸和特立尼達(dá)。這兩個(gè)品牌是哈伯納斯公司產(chǎn)品組合里最為獨(dú)特的品牌。無(wú)論在哪里銷售，都將和香港地區(qū)的定價(jià)保持一致，而香港是全世界古巴雪茄銷售價(jià)格最高的地區(qū)之一。

附參考文章：

There was neither press conference nor virtual announcement when Habanos S.A. released the big news this week. Rather, the worldwide distributor of Cuban cigars simply sent out a press release stating its sales for 2021 surpassed $500 million, what it said was an all-time record.?

According to the company, Habanos posted a record $568 million in sales last year, up 15 percent from 2020.?

“The 2021 results confirm the solid path we are on, despite the crisis caused by Covid-19,” said Inocente Nú?ez Blanco and Luís Sánchez-Harguindey Pardo de Vera, co-Presidents of Habanos S.A. “Last year, we surpassed the $500 million mark for premium cigar sales worldwide, an all-time record for the category and a testament to the enormous potential of our business.”

Helping to drive such growth was Spain, the No. 1 market for handmade Cuban cigars, according to Habanos. It overtook China—which was the top market for 2020—and regained its position as the largest market in terms of sales volume. China is now No. 2, followed by Germany, France and Switzerland.?

The largest region for Habanos sales is Europe, which accounted for 59 percent of 2021 sales volume. Asia Pacific followed in a distant second, with 16 percent. Central and South America ranked third, with 14 percent of sales and Africa and the Middle East stood at 11 percent.?

Due to the 60-year-old trade embargo, Cuba does not sell cigars to the United States, the world’s largest market for handmade smokes.

On the retail front, Habanos also stated that revenues at its 160 La Casa del Habano shops and 20 Cohiba Atmosphere locations were up 3 percent in 2021, while its 1,217 Habanos Specialists and 2,465 Habanos Point retailers showed a sales gain of 7 percent.

The announcement of record profits comes amid a comprehensive price hike of Cuban cigars affecting the entire world and a shortage of Cuban cigars at most retail locations. Prices for every handmade Cuban cigar in every market are going up this year, most notably for Cohiba and Trinidad. Those two brands, considered the most exclusive of the Habanos portfolio, will be uniformly aligned to Hong Kong’s pricing, no matter what country they’re sold in. Hong Kong is one of the most expensive markets for Cuban cigars in the world.?