煙草在線據(jù)《煙業(yè)通訊》報(bào)道編譯　　瑞典火柴公司說，它沒有撒謊，也沒有改變其在關(guān)于前歐盟健康與消費(fèi)者事務(wù)局局長(zhǎng)辭職的會(huì)議上的說辭。

　　2012年的10月，就在歐盟健康與消費(fèi)者事務(wù)局公布其對(duì)《煙草產(chǎn)品指令》進(jìn)行的修改建議之后不久，約翰·達(dá)利就辭職了。

　　根據(jù)《今日馬耳他報(bào)》的一則報(bào)道說，透明度監(jiān)督機(jī)構(gòu)歐洲企業(yè)監(jiān)察機(jī)構(gòu)向透明度登記秘書處提交了一份針對(duì)瑞典火柴公司的投訴，稱其違反歐盟的游說者行為準(zhǔn)則。歐洲企業(yè)監(jiān)察機(jī)構(gòu)提交的投訴還稱，瑞典火柴公司在關(guān)于“達(dá)利門”問題上向歐洲議會(huì)議員撒了謊。

　　據(jù)這則報(bào)道說，瑞典火柴公司的公共事務(wù)董事Johan Gabrielsson向綠黨歐洲議會(huì)議員José Bove承認(rèn)，他所在的瑞典火柴公司被請(qǐng)求將有人顯然借撤銷關(guān)于禁止銷售瑞典火柴公司生產(chǎn)小鼻煙的法令，試圖向公司索賄一事，向歐洲議會(huì)議員提供誤導(dǎo)性的陳述。

　　當(dāng)被問及這些指控時(shí)，瑞典火柴公司公共事務(wù)部的發(fā)言人Johan Wredberg在給《煙業(yè)通訊》的一份電子郵件中說，公司恪守與所有尋求這個(gè)事情真相的各利益相關(guān)方合作的承諾，歡迎并接受舉行會(huì)談的請(qǐng)求。Johan Wredberg說：“我們只能講述我們的親身體驗(yàn)，而這個(gè)親身體驗(yàn)，我們已經(jīng)透明，而且始終如一地進(jìn)行了溝通?！?/p>

　　Wredberg說，馬耳他的警方目前正在進(jìn)行一項(xiàng)調(diào)查，而盡管公司方面真誠(chéng)地給予合作，但公司與某些利益相關(guān)方分享的任何、所有的信息，都在對(duì)瑞典火柴公司而言目的不明的媒體行動(dòng)中遭到了扭曲和利用。

　　Wredberg說，瑞典火柴公司沒有看到這樣的方法有什么益處，但卻發(fā)現(xiàn)它是一個(gè)可能會(huì)潛在阻礙司法進(jìn)程的方法。

　　Wredberg補(bǔ)充說，瑞典火柴公司相信，一旦馬耳他警方的調(diào)查完成之后，關(guān)于所有這些事情的真相將會(huì)得到澄清。

評(píng)論：

　　媒體從根本上應(yīng)是真實(shí)地、及時(shí)地反映世界新近變動(dòng)的大眾傳播工具。權(quán)衡主義哲學(xué)認(rèn)為，若要新聞報(bào)道盡可能客觀公正，媒體必須超越主權(quán)，媒體人必須超越主義。在“達(dá)利門”事件中，瑞典火柴指責(zé)媒體對(duì)它分享的信息進(jìn)行了扭曲和利用，如果情況真是這樣，這樣的媒體顯然是在濫用話語(yǔ)權(quán)。媒體如果做不到真實(shí)報(bào)道，隨意捏造，那一定會(huì)誤導(dǎo)讀者，扭曲事情的進(jìn)展，還會(huì)使媒體名譽(yù)盡毀。在信息快速傳播的今天，媒體更應(yīng)保持客觀公正的態(tài)度，慎重扮演自己的角色，報(bào)道新聞時(shí)，一定要做到慎之又慎！

EU: Swedish Match Fires against Allegations It Lied, Altered 'Dalligate' Story

　　Swedish Match says that it has not lied nor altered its story during meetings about the resignation of the former EU Commissioner for Health and Consumer Affairs.

　　John Dalli resigned in October, shortly before the commission unveiled its proposed revisions to the Tobacco Products Directive.

　　According to a story in Malta Today, the transparency watchdog Corporate Europe Observatory (CEO) has submmitted a complaint to the transparency register secretariat against Swedish Match for allegedly violating the EU's code of conduct for lobbyists. The complaint by CEO alleges also that Swedish Match lied to MEPs about 'Dalligate'.

　　According to the story, Swedish Match's public affairs director Johan Gabrielsson admitted to Green MEP José Bove that his company was asked to tell MEPs a misleading version of events of an attempt to solicit a bribe from it, ostensibly to reverse an EU ban on the sale of snus, which Swedish Match produces.

　　Asked about these allegations, Johan Wredberg, a spokesperson with Swedish Match's public affairs department, stated in an email to TR that, in line with its commitment to cooperate with all the stakeholders seeking the truth in this matter, the company had welcomed and accepted several requests for meetings. "During those meetings we have never lied, nor altered our story," Wredberg said. "We can only relate to our first-hand experience, which we have communicated in a transparent and consistent manner."

　　Wredberg said that a Maltese police investigation was currently in progress and that, despite a sincere effort from its side to be cooperative, any and all information the company had shared with certain stakeholders had been twisted and used in a media campaign whose purpose was, to it, unclear.

　　Wredberg said Swedish Match did not see the benefits of such an approach, but rather saw it as one that could potentially obstruct the judicial process.

　　Swedish Match trusted that the truth regarding all of these events would be clarified once the Maltese police investigation was completed, Wredberg added. Enditem