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泰國(guó)煙草專賣公司試圖收復(fù)流失的市場(chǎng)份額

2013年04月28日 來源:煙草在線據(jù)《煙業(yè)通訊》報(bào)道編譯 作者:
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  煙草在線據(jù)《煙業(yè)通訊》報(bào)道編譯  泰國(guó)煙草專賣公司董事長(zhǎng)Torsak Chotimongkol說,自從泰國(guó)兩年前取消稅務(wù)壁壘以來,泰國(guó)煙草專賣公司的市場(chǎng)份額就慢慢輸給了進(jìn)口卷煙。

  據(jù)《曼谷郵報(bào)》的消息說,泰國(guó)國(guó)產(chǎn)卷煙仍然占據(jù)著76%的市場(chǎng)份額,但到今年年底時(shí),外國(guó)卷煙的市場(chǎng)份額可能會(huì)增加一個(gè)百分點(diǎn)而達(dá)到25%。

  Torsak說,泰國(guó)煙草專賣公司正試圖收回被進(jìn)口卷煙控制的中上收入人群的市場(chǎng)份額,與此同時(shí),也保持自己在低收入人群中的根基。他說:“我們必須防止我們的市場(chǎng)份額被進(jìn)口產(chǎn)品侵蝕,因?yàn)槲覀兊睦麧?rùn)本來就相當(dāng)薄?!?/p>

  Torsak說,泰國(guó)煙草專賣公司的卷煙占市場(chǎng)的33%,合法進(jìn)口卷煙占市場(chǎng)的12%,走私產(chǎn)品占10%,手卷煙占45%。

  手卷煙因泰國(guó)國(guó)產(chǎn)煙葉品種享有稅收減免而迅速發(fā)展,泰國(guó)煙草專賣公司生產(chǎn)的煙草則按每公斤1000泰銖征稅。

  去年,泰國(guó)煙草專賣公司的總銷量為360億支,收入700億泰銖,而今年的銷量和銷售額可能會(huì)與去年相似。

  泰國(guó)副財(cái)政部長(zhǎng)Tanusak Lekuthai說:“由于我們現(xiàn)在正試圖打入日本、美國(guó)和歐洲市場(chǎng),樹立我們的品牌,如果泰國(guó)煙草專賣公司能擴(kuò)大海外銷售的話,我們的銷售額可能會(huì)達(dá)到1000億泰銖。”

Thailand: TTM Wary of Decreasing Market Share

  The Thailand Tobacco Monopoly (TTM) has gradually lost market share to imported cigarettes since the country lifted the tax barrier two decades ago, says director-general Torsak Chotimongkol.

  Local cigarettes still claim 76 percent of the market, but foreign cigarettes are likely to gain one percentage point to 25 percent by the end of this year, according to a story in the Bangkok Post.

  Torsak said TTM is trying to regain market share in the middle- to upper-income markets dominated by imported cigarettes, while also keeping its low-income base. "We need to protect our share from imports, as our margin is quite thin," he said.

  TTM cigarettes make up 33 percent of the market, legally imported cigarettes make up 12 percent, smuggled smokes contribute 10 percent and roll-your-own tobacco comprises 45 percent, said Torsak.

  Roll-your-own tobacco has gained rapidly as a result of the tax waiver for local breeds of tobacco, while the tobacco produced by TTM is taxed at 1,000 baht a kilogram.

  Last year TTM had total sales of 36 billion units for THB70 billion, and this year will likely be similar.

  "If TTM can expand overseas, our sales may reach THB100 billion, as we are now attempting to enter into Japan, the U.S. and Europe to build up our brand," said Tanusak Lekuthai, deputy finance minister. Enditem

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