煙草在線據(jù)《便利店決定》報道編譯　　受到很多人歡迎，被認(rèn)為是卷煙業(yè)一個新興威脅的電子卷煙，給吸煙者提供了一個代替以煙草為基礎(chǔ)的傳統(tǒng)卷煙的替代物。這種以電池操作的裝置給使用者提供尼古丁輸送裝置，呼氣的時候有煙出現(xiàn)，用手送到嘴進行吸用與吸煙非常相似，它模仿吸傳統(tǒng)卷煙的體驗，與此同時，又沒有傳統(tǒng)煙草產(chǎn)品中發(fā)現(xiàn)的很多有害毒物。

　　據(jù)Wells Fargo說，2012年，電子卷煙在零售方面創(chuàng)造了大約3億美元的銷售額。但這個數(shù)字預(yù)計將呈指數(shù)增長——到2013年將增長到10億美元，且在10年內(nèi)，其帶來的總利潤額可與傳統(tǒng)卷煙相比。盡管Wells Fargo的數(shù)字沒有對一次性電子卷煙和可充電式電子卷煙的銷售加以區(qū)別，但有一件事情是確定的：這種新產(chǎn)品的銷售有著無限的機遇。

　　Wells Fargo的高級市場分析師博尼·赫佐格說：“這是相當(dāng)新的一類產(chǎn)品，那就是我發(fā)現(xiàn)如此令人興奮的東西。我正在做一些相當(dāng)大膽的預(yù)測。我認(rèn)為，電子卷煙的消費在未來10年內(nèi)超過傳統(tǒng)卷煙的消費是完全有可能的事情?！?/p>

　　到目前為止，這類產(chǎn)品在2012年4月取得了最大的發(fā)展，當(dāng)時，羅瑞拉德煙草公司通過收購blu ecigs而成為美國三大煙草公司中首個進軍電子卷煙業(yè)務(wù)的公司。雷諾煙草公司在幾個月后也加入了這個隊伍，在弗吉尼亞和卡羅萊納的有限試銷市場推出了電子卷煙Vuse。英美煙草公司則在2012年12月宣布，它收購了制造Intellicig牌電子卷煙的CN Creative公司。菲莫則再三拒絕討論自己關(guān)于電子卷煙類產(chǎn)品的計劃，但鑒于這種產(chǎn)品廣受歡迎，可以肯定地說，他們也是電子卷煙銷售趨勢的熱心觀察者。

　　新產(chǎn)品帶來的興奮

　　便民店是電子卷煙的天然銷售出口。像NJOY Kings和Logic這樣的新產(chǎn)品正在贏得越來越多的零售空間。馬薩諸塞州洛克藍(lán)的Tedeschi食品商店公司一直在自己的190個商店中的15個試銷一次性和充電式電子卷煙品牌，并且也在試銷可填充尼古丁液體盒。Tedeschi食品商店公司的采購董事史蒂芬·摩納哥說：“我相信電子卷煙和雪茄將會在店里停駐下來，并且隨著歲月的流逝，將會變得更據(jù)優(yōu)勢地位。”

US: Convenience Store Decisions E-Cigarette Use Surging

　　Hailed by many as an emerging threat to the tobacco cigarette industry, electronic cigarettes have provided smokers with an alternative to traditional tobacco-based smoking. These battery-operated devices simulate the experience of traditional cigarette smoking by supplying the user with a nicotine delivery system, the appearance of smoke upon exhalation and the hand to mouth familiarity of smoking, while remaining free of the many harmful toxins found in traditional tobacco products.

　　For 2012, according to Wells Fargo, e-cigarette sales generated roughly $300 million at retail. But that number is expected to grow exponentially—developing into a $1 billion category as early as 2013 and offering gross margins comparable to traditional cigarettes, within a decade. While Wells Fargo's figures didn't differentiate between sales of disposable and rechargable e-cigarettes, one thing is for sure: the opportunity for new sales is boundless.

　　"It's a fairly new category, and that's what I find so exciting," said Bonnie Herzog, senior market analyst at Wells Fargo. "I'm making some pretty big predictions. I think it's possible that consumption of e-cigarettes could surpass that of traditional cigarettes within the next decade."

　　The category got its biggest boost to date in April 2012 when Lorillard became the first of the big three tobacco companies to leap into the e-cigarette business with its acquisition of blu ecigs. RJ Reynolds joined the fray several months later when it launched e-cigarette Vuse in limited test markets in Virginia and North Carolina. British American Tobacco announced in December that it had purchased CN Creative, which makes the Intellicig e-cigarette brand. Phillip Morris has repeatedly declined to discuss its plans for the e-cigarette category, but given the popularity of the products, it's safe to say they are keen observers of the sales trends.

　　New Product Excitement

　　Convenience stores are a natural outlet for e-cigarettes. New products like NJOY Kings and Logic are garnering more and more retail space. Tedeschi Food Shops in Rockland, Mass., has been testing disposable and rechargeable e-cigarette brands at 15 of its 190 stores, and is also testing the refill cartridges. "I believe electronic cigarettes and cigars are here to stay and will become more dominant as the year goes along," said Stephen Monaco, director of purchasing for Tedeschi. Enditem