煙草在線據(jù)白俄羅斯資訊辦公室報道編譯 據(jù)國家統(tǒng)計委員會的數(shù)據(jù),2013年1月至4月,白俄羅斯價格上漲最高的是當(dāng)?shù)夭粠н^濾嘴的卷煙品牌。
根據(jù)2013年1月1日開始的歐洲經(jīng)濟區(qū)(EEA)消費稅政策的統(tǒng)一框架,白俄羅斯提高了煙草和酒精的消費稅。很自然的結(jié)果是,酒精和煙草產(chǎn)品的銷售下降了。鑒于國內(nèi)市場機會減少,白俄羅斯這些產(chǎn)品的制造商不得不尋找出口機會,以維持它們的產(chǎn)量。
由于消費稅增長,酒類和煙草產(chǎn)品的價格顯著提高。2013年1月-4月,白俄羅斯國產(chǎn)非過濾嘴卷煙的價格提高了67.5%,伏特加酒的價格提高了17.4%。價格如此大幅上升,導(dǎo)致國內(nèi)市場的酒類和煙草產(chǎn)品在的銷售減少。2013年第一季度,伏特加酒的銷量實際上比2012年同期下降了9%,煙草產(chǎn)品的銷量下降了1.4%。
由于居民收入增長,情況也變得更糟。2013年第一季度,啤酒的進口量比2012年同期增加了38%,烈酒的進口量增加超過30%。人們增加了對更優(yōu)質(zhì)酒類產(chǎn)品的需求。由于目前的消費政策減少了國內(nèi)市場的盈利能力,因此,酒類和煙草產(chǎn)品的生產(chǎn)商被迫關(guān)注國外市場。由于國內(nèi)市場受限,無法擴張,主要的煙草生產(chǎn)商——格羅德諾煙草工廠(Grodno Tobacco Factory),預(yù)計在2013年的出口將翻番。
這樣,消費稅的增長一方面促使人們減少酒精和煙草消費,并且增加預(yù)算收入,但另一方面也使當(dāng)?shù)厣a(chǎn)商重新定位轉(zhuǎn)向國際市場。由于成本增加,消費稅的進一步增長可能會減少酒精和煙草的消費,并與人們抵制酗酒的努力相輔相成。
評論:
提稅,通常意味著提價。對于煙草公司來說,產(chǎn)品提價會使人們減少消費,公司也就面臨著市場下滑的壓力。然而,在壓力之下,有時候也會給公司帶來更大的發(fā)展動力。由于國內(nèi)市場下滑,白俄羅斯的煙草生產(chǎn)商瞄準了國外市場,通過出口來保證銷量,如此一來,或許能打開更大的市場空間。因此,面對壓力,不應(yīng)該把目光只盯在現(xiàn)有的問題上,而是應(yīng)該積極尋找其他的解決途徑,看似走入絕境,繼續(xù)前行,往往會柳暗花明。
Belarus: Alcohol and Tobacco Manufacturers Will Focus on Foreign Markets
According to the National Statistics Committee, the highest increases in prices in January-April 2013 were prices on local cigarette brands without filter.
In the framework of harmonization of excise policy within the EEA from 1st January 2013, Belarus increased excise taxes on tobacco and alcohol. As a natural result, the sales of alcohol and tobacco products decreased. Belarusian manufacturers of these products, given the reduced domestic market opportunities are forced to look for export options to maintain their production volumes.
As a result of the excise growth, prices on alcohol and tobacco products have increased significantly. Prices on domestic non-filter cigarettes increased by 67.5% in January - April 2013, vodka by 17.4%. Such a significant rise in prices has resulted in reduced sales of alcohol and tobacco products in the domestic market. In Q1 2013 sales of vodka in real terms fell by 9%, and tobacco products - by 1.4% over the same period in 2012.
The situation has also deteriorated due to growth of incomes. Beer imports in Q1 2013 increased by 38% over the same period in 2012, spirits by more than 30%. The population increased demands for better quality alcohol. Therefore, alcohol and tobacco producers are forced to pay attention to foreign markets, since the current excise policy reduces the domestic market's profitability. The main tobacco producer, Grodno Tobacco Factory, expects to double exports in 2013, since domestic market is limited and will not expand.
Thus, excuse duties growth on the one hand forded citizens to reduce alcohol and tobacco consumption and increases budget revenues, but on the other hand reorients local producers towards international markets. Further increase in excise duties may be able to reduce alcohol and tobacco consumption and complement efforts targeting fight against alcoholization of the population - due to increased costs. Enditem